Brand Building: Adjusting to changing market dynamics
Posh Mobile was introducing a new brand of mobile devices, phones, phablets, and tablets, into the marketplace. Their initial emphasis was on the Latin American market, and they wished to create a brand that was elegant and luxurious to match the sleek and sophisticated design of their devices.
They needed every element of their marketing, from the wake-up animations and wallpaper on their products to their website, product packaging, and print advertising all to match the desired look and feel.
The Challenge
Mercury Creative developed a logo for the Posh Mobile brand that introduced some elements that were reminiscent not just of luxury and elegance, but also London and British Royalty which was a subtlety the client asked to be incorporated. The look and feel of all the branding is also mean to imitate what’s done in the world of high fashion. We then took those branding elements and guidelines and used them to create poshmobile.com as well as product packaging, dealer support materials, print advertisements and more.
Read more about
