We translate research insights into marketing and business strategy with a clear plan to achieve core brand and business goals, from raising awareness to shaping brand perception to creating engaged user bases and catalyzing specific behavior.
- Brand planning & marketing
- Product strategy
- Communications & connections planning
- Search strategy (SEO, SEM)
- CRM strategy
- Mobile strategy
Our interaction designers and content strategists create the architecture for platforms and experiences that are intuitive and enjoyable to use, while exceeding clients’ business and marketing goals.
- User personas & scenarios
- Business analysis
- Content strategy
- Information architecture
- Interaction design
- Mobile experience design
MC’s creative team develops brand experiences across multiple channels and digital touchpoints, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action.
- Creative concepting
- Visual design
- Motion design & video
- Production & asset development
- In-store digital & mobile
MC’s engineering team develops solutions for clients that are scalable, stable and extensible, and partners with client teams to identify and employ the suite of technologies that will ensure each solution is realized as intended.
- Technology leadership
- Business analysis
- Quality assurance
- Client-side development
- Server-side development
- Emerging technologies
MC helps clients integrate social media into their business and marketing, providing the strategy, creativity and implementation required to create communities and engage key audiences in meaningful ways.
- Strategic planning
- Social platform maintenance
- Communications campaigns
- Media & influencer outreach
- Editorial & content development
- Community engagement & curation
- Launch & technology communications
MC’s research team identifies audience needs, attitudes and behavior, in order to define why and how users want to interact with a brand. Our analytics group determines KPIs and analyzes interaction to continually improve the experience and effectiveness of each program.
- Focus groups & surveys
- Ethnography & listening labs
- Usability studies
- Social listening & trendspotting
- Website, social & campaign analytics
- Dashboard & reporting tool development